AI might be changing the rules of game development—but is it really capable of replacing human creativity? That’s the debate sparking conversations across the industry, and Rebel Wolves’ co-founder Konrad Tomaszkiewicz—best known for directing The Witcher 3 and Cyberpunk 2077—has a clear stance: AI can help, but it should never replace the human touch that gives games their soul.
In an interview with Eurogamer, Tomaszkiewicz revealed that his new studio, Rebel Wolves, integrated artificial intelligence into its creative workflow for The Blood of Dawnwalker, the team’s upcoming RPG. But here’s the twist—AI was only used for one specific purpose: testing voice lines before professional actors stepped in. “We used AI-generated voices during the testing phase,” he explained. “From my past experience, hearing the lines in context helps us understand story flow much better, and we wanted that feedback early to fine-tune gameplay and narrative.” Once the script and story felt solid, the studio replaced AI-generated voices with real actors to bring emotional depth and authenticity.
Tomaszkiewicz described this use of AI as a “reasonable middle ground”—a supportive tool rather than a creative replacement. “AI should assist people, not take their place,” he emphasized. The veteran developer went on to stress that while AI tools can speed up workflows or help visualize ideas, relying on them entirely risks stripping away what makes storytelling and design feel alive.
He added an important nuance: it’s not that he’s against AI, but he’s deeply wary of how it’s currently being developed and used. “It should become a tool, like Google Translate—something that helps, not something that steals creative works and reuses them without credit,” he said, criticizing practices where AI models replicate art, music, or design learned from human creators without proper acknowledgment. And here’s where it gets controversial: Tomaszkiewicz doesn’t believe AI-generated art or games can ever truly feel human. “Games made entirely by AI won’t have a soul,” he insisted. “They might function perfectly, but they’ll lack that spark of emotion that only people can create.”
Tomaszkiewicz speaks from nearly two decades of experience shaping some of gaming’s most acclaimed worlds. After 17 years at CD Projekt, he left in 2021, having climbed from designer to game director on The Witcher 3: Wild Hunt and later design director for Cyberpunk 2077. The following year, he co-founded Rebel Wolves, backed by investment from NetEase, aiming to build story-driven RPGs on their own creative terms.
And this leads to a bigger question for developers and players alike: If AI becomes deeply woven into game design, can games still reflect human passion—or will they start to feel empty, even if technically flawless? Should studios draw a hard line between efficiency and artistry, or is there a middle path where both can coexist?
What do you think—can a fully AI-generated game ever truly move people, or will human emotion always be the secret ingredient? Share your thoughts in the comments below.