Are you ready to unlock the future of artificial intelligence with Google’s latest offerings? Google AI Pro and AI Ultra are here, and they’re set to revolutionize the way you interact with technology. But here’s where it gets exciting: these new tiers come packed with features that cater to both casual users and power enthusiasts. Let’s dive into what each plan offers, and don’t worry—we’ll break it down in a way that’s easy to understand, even if you’re just starting out.
Google AI Pro: The Enhanced Experience
At Google I/O 2025, the tech giant rebranded its Google One AI Premium to Google AI Pro, while introducing a more premium tier, Google AI Ultra. AI Pro is essentially a sleeker name, dropping the ‘Google One’ label, and it remains priced at $19.99 per month in the US. But what does it include?
- Gemini App Updates: AI Pro users enjoy expanded access to Gemini, with features like 2.5 Pro (100 prompts/day), advanced image generation and editing (1,000 images/day), and Veo 3.1 Fast for video creation (3 videos/day). The context window is a whopping 1 million tokens, equivalent to 1,500 pages of text—far surpassing the free tier’s 32K tokens.
- Google Workspace Integration: Gemini seamlessly integrates into Gmail, Drive, Docs, Sheets, Slides, Meet, and Chat, enhancing productivity. Plus, you get access to Google Vids, an AI-powered video creation tool perfect for presentations, with features like stock images, GIFs, and voiceovers.
- Google Search AI Mode: Subscribers can leverage Gemini 2.5 Pro for complex searches, including reasoning, math, and code. The ‘AI Mode’ dropdown now offers a ‘Default’ model for quick assistance and a ‘Deep Search’ option for detailed, cited reports.
- Google Home Premium: Previously known as Nest Aware, this feature includes Gemini Live on Nest devices, 30 days of event-based video history, and intelligent alerts for familiar faces, packages, and more. Automation creation is a breeze with natural language prompts.
- Google Photos Enhancements: AI Pro users can create higher-quality remixes and photo-to-video generations directly from the Create tab.
- NotebookLM Pro: This research tool now offers 5x more Audio Overviews, up to 500 notebooks, and advanced chat settings for a personalized experience.
- Storage and Coding Tools: You get 2 TB of Google One storage and higher limits for Jules, Google’s asynchronous coding agent, along with Gemini Code Assist and Gemini CLI.
- Creative Tools: Whisk Animate and Flow are included, with 1,000 AI Credits per month for generating videos and animations.
Google AI Ultra: The Premium Powerhouse
For those who demand the best, Google AI Ultra is available in 150+ countries at $249.99 per month. But here’s the controversial part: is it worth the steep price tag? Let’s explore.
- Enhanced Gemini App: Ultra users get even more—500 prompts/day with 2.5 Pro, 5 videos/day with Veo 3.1, and 200 Deep Research reports. Deep Think offers a massive 192,000 token context window for complex tasks.
- Google Home Premium Advanced: This tier replaces Nest Aware Plus, offering 60 days of event-based video history, 10 days of 24/7 recording, and AI-powered descriptions and notifications.
- Google Photos and Coding Tools: Ultra users enjoy the highest level of remix and photo-to-video generations, along with 20x higher limits for Jules and Gemini coding tools.
- Storage and Perks: A staggering 30 TB of storage, YouTube Premium, and access to Project Mariner, a research prototype for managing multi-step tasks simultaneously.
But here’s the part most people miss: While AI Ultra is packed with features, it’s not just about quantity—it’s about quality and scalability. For professionals and power users, the higher limits and advanced tools could be game-changing. However, for casual users, AI Pro might offer more than enough bang for your buck.
Thought-Provoking Question: Is Google AI Ultra a necessity or a luxury? Share your thoughts in the comments—do you think the premium features justify the cost, or is AI Pro the sweet spot for most users?