True crime and beauty collide in a groundbreaking move that’s shaking up the entertainment world! Bailey Sarian, the mastermind behind the wildly popular Murder, Mystery & Makeup podcast, has just signed with UTA, one of Hollywood’s most influential talent agencies. But here’s where it gets even more intriguing: Sarian isn’t just dipping her toes into new waters—she’s diving headfirst into TV, movies, live events, brand partnerships, and beyond. With a unique blend of chilling true crime stories and glamorous makeup tutorials, she’s carved out a niche that’s both captivating and utterly unique. And this is the part most people miss: her journey from makeup artist to digital sensation with over 8 million YouTube subscribers and 6 million followers on Instagram and TikTok is nothing short of inspiring.
Sarian’s innovative approach has already earned her prestigious accolades, including the 2025 Webby Award for her podcast Dark History, which delves into the shadowy corners of the past. She’s also a two-time YouTube Streamy Award winner and snagged the 2024 Signal Award for Best Host. But here’s the controversial question: Can her distinct style successfully translate across traditional media platforms, or will it lose its edge in the process? UTA’s Creator practice, which represents digital powerhouses like Alix Earle, Emma Chamberlain, and Charli D’Amelio, is betting big on her ability to adapt and thrive.
While UTA takes the lead in expanding her media empire, Sarian remains in capable hands with her existing team. Moorea Mongelli, Abe Santos, and Dan Weinstein at Underscore Management continue to manage her career, while Adam Kaller and Duncan Hedges at Hansen Jacobson handle her legal affairs. As Sarian steps into this new chapter, one thing is clear: she’s not just a creator—she’s a cultural phenomenon. But what do you think? Can she maintain her authenticity while scaling to new heights? Let’s debate in the comments!
